MINISO LAND Sanya: China's Newest IP-Themed Shopping Experience

MINISO LAND Sanya transforms the familiar convenience store concept into a massive, ship-themed IP wonderland. This 1200㎡ dual-level store opened in April 2026 as Hainan's first flagship "theme park-style" retail experience, housed within Sanya's CDF International Duty Free City complex.

What to Expect

Step aboard this retail "cruise ship" and discover 8,000+ items across 90% IP merchandise. The store features collaborations with Disney, Sanrio (Hello Kitty, Kuromi), Harry Potter, Chiikawa, and Pokémon, offering exclusive products not found in regular MINISO stores. The ground floor showcases three-dimensional character zones with life-sized displays, while the upper deck houses specialized sections for beauty products, stationery, and home goods.

Unlike typical MINISO branches, this flagship emphasizes immersive experiences over quick shopping. Expect to spend 1-2 hours exploring themed areas, snapping photos with giant character installations, and browsing limited-edition merchandise designed specifically for the Sanya location.

How to Get There

MINISO LAND sits within the CDF Sanya International Duty Free Shopping City at 118 Haitang North Road, Haitang District. From downtown Sanya, take bus routes 33 or 34 to Haitang Bay (¥10-15, about 1 hour). Airport shuttle bus Line 1 runs directly from Sanya Phoenix International Airport to the duty-free complex (¥25, 1.5 hours).

Many Sanya hotels offer free shuttle buses to the CDF complex, making it accessible without renting a car. Taxis from the airport cost ¥80-120 and take around 50 minutes.

When to Visit

The store operates daily from 9:00-22:00, though weekday mornings offer calmer browsing compared to crowded evenings and weekends. The broader duty-free complex includes dining and entertainment options, so plan for a half-day visit if exploring beyond MINISO LAND.

While MINISO LAND prices match standard MINISO rates, the exclusive IP collaborations and ship-themed setting make it worth the trek to Haitang Bay. Perfect for character collectors, families with kids, or anyone seeking a uniquely Chinese retail experience that blends global pop culture with local tourism infrastructure.

Planning a Sanya trip? Check our Hainan travel guide for more island attractions.